Home Programs BBA (Honours/Honours with Research)

BBA (Honours/Honours with Research)

Program Code 321509

Campus Ranchi

Institute Amity School of Business, Ranchi

University Amity University Jharkhand

Eligibility 10+2 (min 50%)

Duration 4 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.77
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Course Structure

Semester 1

  • Office Management with MS Word and MS Excel
  • Introduction to Business Economics
  • Accounting Fundamentals
  • Business Statistics
  • Introduction to Management Principles
  • Principles of Marketing- I
  • Introduction to French Culture & Language
  • Introduction to German Culture & Language
  • Soft Skill Enhancement - I
  • Common Curriculum Courses

Semester 2

  • Retail Management and Banking
  • Environmental Studies
  • Fundamentals of Financial Management
  • Fundamentals of Human Resource Management
  • Management Information Systems
  • Principles of Marketing- II
  • Business Law
  • French Grammar – I
  • German Grammar – I
  • Soft Skill Enhancement - II
  • Common Curriculum Courses

Semester 3

  • Individual Excellence & Social Dynamics
  • Foundation of Entrepreneurship Management
  • Foundation of International Management
  • Information Systems in Digital Age
  • RESEARCH METHODS FOR MANAGERS
  • Introduction to Indian Financial System
  • Principles of Organizational Behaviour
  • Social Media Marketing
  • Indian Ethos and Values in Management
  • Written Expression & Comprehension in French-I
  • Written Expression & Comprehension in German - I
  • Common Curriculum Courses

Semester 4

  • Investing in Stock Markets
  • Creativity for Team Excellence
  • Foundation of Analytics
  • Minor Project
  • Fundamentals of Training and Development
  • Principles of Consumer Behaviour
  • Fundamentals of Entrepreneurship
  • Human Resource Planning and Acquisition
  • Investment Analysis and Portfolio Management
  • IKS for Managers: Indigenous Frameworks for Leadership and Management
  • Communicative German – I
  • French Through Communicative Approach
  • Common Curriculum Courses

Semester 5

  • Fundamentals of Environmental Studies-II
  • Summer Internship
  • Basic Aptitude Skill Enhancement (BASE)
  • Stock Market Opetrations
  • Introduction to Behavioural Finance
  • Fundamentals of Rural Marketing
  • Managing Customer Relationships
  • Marketing in Digital Age
  • Understanding Organization Change and Development
  • Communicative French- II
  • Communicative German- II
  • Common Curriculum Courses

Semester 6

  • Professional Ethics and Social Responsibility
  • Analysis and Reporting of Financial Statements
  • Brand Management
  • Public Relations and Corporate Image
  • Understanding Leadership and Motivation in Organization
  • Business Policy and Strategic Management
  • French Written Expression and Comprehension – II
  • German Written Expression and Comprehension – II
  • Common Curriculum Courses